Campaigns → adsets → ads. Click rows to expand. Ad names link to Meta Ads Manager.
Name
Spend ↓
First Click
Triple Attribution
NVP
ROAS < 1.5 shown in red, ≥ 1.5 in green. Dash = no attributed revenue (or not meaningful at this grain).
CRIT / BREACH badges use the takeover-audit thresholds on the selected range.
Leaking spend
—
7d · crit + breach
Watchlist
—
7d · watch tier
Acct TA vs floor
—
blended floor 2.63x
Decided▸
Leak rules run on the rolling 7-day window (takeover-audit thresholds):
Critical = TA < 1.0x past $750 (mandatory review past $1,000) ·
Breach = no attributed purchase past $500, or both models < 1.5 past $500 ·
Watch = TA < 1.5 or FC < 1.0 past $250.
"No purchase" is proxied by zero Triple-Attribution revenue.
Decisions are logged to the ledger — nothing here executes changes in Meta.